The formula
Royalties, entry fee
Pascucci franchisees have to pay a one-off entry fee that is justified by the costs of the equipment, know-how, materials and services that Pascucci makes available. The franchisee is required to pay an annual royalty for use of the brand name and the know-how, and to guarantee the updated services and materials that are necessary for regular management of the café.
Training for staff working in Pascucci Shops or Pascucci Corners
The Pascucci firm offers training courses dedicated to those who intend to start up a collaboration relationship with it, by opening a Pascucci Shop or Corner.
Courses take place at the Pascucci Torrefazione premises on dates arranged by the trainer and communicated well in advance.
There will also be constant staff training in periods following the café start-up.
Marketing and advertising
Pascucci supplies the franchisee with all the types of information, commercial and advertising material it has available, both inside and outside the café.
Café furnishing, visual merchandising and commercial assistance
Arrangements of the café interiors, display windows and commercial assistance are provided by ad hoc professionals who have been operating in the sector for many years to guarantee the excellence and elegance of Pascucci Shops.
Pascucci’s special merit is that it operates with continuous feedback and collaboration between the company and the franchise.